Steaming Kettle Consulting

We'll be speaking at this month's PDMA learning and networking session. Hope to see you there:

Title: Customer Requirements -- Why Do We Get It Wrong?

Event: Product Development and Management Association, Oregon Chapter Meeting

Date: January 26, 2012, 5:30-8:00 P.M.

Contributors: Christopher Dennis, Albrecht Enders, & Leo Frishberg

Details: PDMA events page (http://www.pdma.org/chapter_home.cfm?pk_chapter=1)

Register: PDMA Oregon web site (http://pdma.org/events_register.cfm?pk_event=973)

While the need to understand the customer’s requirements is widely acknowledged, too many development efforts suffer from problems with requirements. Many product failures can be attributed to not having a full understanding of what creates value for the customer.

We're contributing to a panel of requirements experts, focusing commentary and inviting questions on the dynamics of product development projects and how requirements are used (or misused or ignored) after they've been gathered. Steaming Kettle will help you:

• Accurately assess the strengths and weaknesses of their product development teams
• Recognize the warning signs of narcissism during product development projects
• Stay engaged after requirements gathering, when tradeoffs can endanger critical outcomes
• Keep the customer's needs fresh in the development team's vision