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At Steaming Kettle, we deliver tools and solutions that work. To us, this means getting to know you, your business, and the unique challenges you face.
It means respecting your people.
It means not wasting your time or your money.
It means earning future business through jobs well done.
Living up to our work ethic is important to us. We welcome feedback from our clients. How are we doing? How can we do better? |
Customer Requirements: January 2012
Title: Customer Requirements -- Why Do We Get It Wrong?
Client: Product Development and Management Association, Oregon Chapter
Date: January 26, 2012, 5:30-8:00 P.M.
Contributors: Christopher Dennis, Albrecht Enders, & Leo Frishberg
While the need to understand the customer’s requirements is widely acknowledged, too many development efforts suffer from problems with requirements. Many product failures can be attributed to not having a full understanding of what creates value for the customer.
Steaming Kettle contributed to a panel of requirements experts, focusing its commentary on the dynamics of product development projects and how requirements are used (or misused or ignored) after they've been gathered. Participants were encouraged to:
- Accurately assess the strengths and weaknesses of their product development teams
- Recognize the warning signs of narcissism during product development projects
- Stay engaged after requirements gathering, when tradeoffs can endanger critical outcomes
- Keep the customer's needs fresh in the development team's vision
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