Client: Water Reporting
Site: http://www.waterreporting.com/
Situation
As a start-up, Water Reporting needed a web site quickly, to have a market presence in advance of expected competition. Could a site and its content be created in a month? How could the site appear robust with little text?
Solution
Steaming Kettle used the Joomla content management system to speed site development and ease future maintenance. We:
- Chose a template with a central frame for graphics
- Committed a higher fraction of budget and time to selecting powerful, thematically similar images
- Employed a non-nonsense, bullet-by-bullet approach for the message
Result
Water Reporting's site uses a small amount of vivid color to highlight key ideas. A few carefully chosen features make it more than a business card for both the customers and the company:
- A news rotator offers clients a number of views on water resource issues
- A form gathers key marketing data when potential customers download free information
- A newsletter feature allows Water Reporting to manage its outreach a no additional cost